Starbucks Names Chipotle Boss as New CEO
Company Shakes Up Leadership Amidst Challenges
Brian Niccol, a veteran of the fast-casual restaurant industry, will take over the reins at Starbucks.
In a surprising move, Starbucks has announced the appointment of Chipotle Mexican Grill's CEO, Brian Niccol, as its new chief executive officer. Niccol will succeed Laxman Narasimhan, who is stepping down after only a year in the role.
The news comes as Starbucks faces a number of challenges, including slowing sales growth, rising costs, and increased competition. Niccol is widely respected within the industry for his successful turnaround of Chipotle, which he joined in 2018.
Under Niccol's leadership, Chipotle's same-store sales have rebounded and the company has expanded its menu and brand reach. He is expected to bring a similar focus on operational excellence and customer experience to Starbucks.
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